When was the last time you made a purchase from Amazon via its website? Most likely, you do not remember! Because people have purchased via eCommerce mobile apps over the past few years. The advancement of mobile apps for eCommerce has made it convenient.
We will cite some astonishing numbers from a report of Hubspot in 2022 to show you the potential and necessity of eCommerce mobile apps. At the end of 2021, mobile devices generated 54.4% of global website traffic. 32% of small businesses already have a mobile app and 42% plan to build one. 59% of shoppers think being able to shop on mobile is important when deciding where to buy.
Obviously, EC mobile apps will continue to grow in the future. What hinders you from owning one to boost your business? In this article, GCT Solution will help you to develop an eCommerce mobile app easier with a guide in designing UI of eCommerce mobile app: “Less is more”.
Technology has made humans become impatient. We demand better speed from any sites or apps that we access. Reducing the speed of a mobile app by 0.1 seconds causes an 8% increase in conversions. (Hubspot, 2022)
“Less is more” means that you apply minimalism to all the elements of the page, leading to the eradication of redundancy. The EC mobile app will have less data to process, leading to faster speed.
Here are some tips to make your eCommerce mobile app load in 4-5 seconds:
When designing EC mobile apps, designers must arrange text and images reasonably. Nowadays, people prefer images to text, because they often flick through everything until they find their interesting options.
Long paragraphs, thereby, can easily bore your user. You should try to provide more images, as clear as possible, about your products. In terms of text, you should arrange the same details in bullet points.
Product sites of an ecommerce mobile app must consist of Product description, IInformation about the latest sale and discounts, and Reviews/ Feedback.
People usually use only one hand to operate phones. Therefore, you should position some of your eCommerce app's buttons such that users can use their thumbs and fingers to access them. Necessary buttons include Proceed option, Cart button, and Payment button
When doing business online, the secret to the perception is the design. Based on the appearance of your app, consumers will evaluate your business. In some cases, even if your design is beautiful, it could be difficult for people to navigate. There will be more abandonment as a result. Thus, you may make a straightforward design by following these basic steps:
Creating a straightforward app navigation layout is a must, as users will leave out the app if they do not find what they want in 5 seconds. The UX designers must cooperate well with the Marketing team to discuss and agree on the sitemap instead of jumping into designing. The sitemap is the premise for the navigation layout. You may take these suggestion into consideration:
Old-fashioned login and checkout procedures are time-consuming, with too many steps and required information. Every second counts.
You should allow users to log in using their Google, Facebook, or other social network accounts. They can save time, and you have more information to collect their insights as well as curate personalized content.
These websites frequently have all the information you need to know about your user. For users who have already visited your website, auto-fill or auto-save should be an option. This creates the most practical and efficient mobile eCommerce app.