Designers must take into account a wide range of factors in the process of developing, redesigning, or improving an ecommerce mobile app design. The design of a mobile ecommerce app contributes to satisfying user experience, thus increasing brand awareness and boosting conversion rates.
Applying these following principles of e-commerce mobile app UI design may help you improve your mobile eCommerce app and ultimately results in higher conversion rates. In this article, GCT Solution suggests our 5 principles of ecommerce mobile app UI design that may help you to create an appealing “face” for a conversion-driven ecommerce mobile app.
Let’s discuss one by one!
It is estimated that 55% of visitors leave your website after less than 15 seconds (Hubspot, 2021). Users will obviously leave your eCommerce mobile app if they cannot find what they are looking for within a few clicks.
Check your sitemap and the layout of the menu for both landing page, other sub - pages and user flows. Try to limit your header as simple and clear as possible with these elements:
With clear navigation options and categorization, users may engage with your website naturally, and they are encouraged to convert more quickly.
Let’s see how GCT Solution design our navigation bar:
“Less is more”. This statement is accurate when referring to the user interface (UI) and user experience (UX) on each page of your mobile eCommerce app. Not only the homepage or landing pages, but also other pages, will be used to direct users to your app.
All components, modules, and content must be executed in the design with clarity. The secret to encourage visitors closer to conversion is to include these essential design elements obviously, purposefully, and informatively.
You also need to utilize white space to make sure your design works. Avoid filling the white area with additional content or images. White space should be considered as important as graphic elements, images and text. The secret is to find the right mix that enables consumers to quickly comprehend a page, make greater sense of what they see, and lead them toward conversion.
Mobile ecommerce apps, nowadays, focus on card design because it may be used for a variety of devices. Cards are obviously simpler to scale for all breakpoints, regardless of whether the cards and screens are scaling up or down. As a result, there is no longer any concern that the designs will not scale correctly across different view ports and devices.
Cards use graphic elements or images to illustrate the product accurately. When surfing mobile ecommerce apps, users can quickly know products without taking time reading long lines of text. People prefer images to text. Impressive card designs can encourage higher conversion rates.
GCT Solution uses graphic designs to service cards
You have pretty much got everything else set up at this point. The key component on each page is your call-to-action (CTA). You must offer a very clear path for the user to what to do, where to click, therefore decrease bounce rates and increase conversion rates.
To ensure as few clicks required as possible, each product thumbnail or page should include an outstanding CTA button, designed with contrast colors, large size and bold text. It should be the most attractive spotlight when users flick through pages. Do not provide the user an excuse to stop making their purchase when it is almost done.
GCT Solution uses contrast CTA buttons to encourage clients/ users to contact